It is interesting to understand how peo­ple are individually and collectively conditioned by socio-cultural influ­ences and education. This conditioning defines how we react to a certain space. Retail designers, too, are influenced by this very sentiment. A designer has to think: “How will I react?” … “How will each segment of the target audience react to the space?” … “How can I maximize the design elements to prolong customer dwell-time in the outlet?” … and so on. Read the rest of this entry »

In their training, student interior designers often learn about the history of their profession. This can be a really important way to give context to their subsequent careers. In this article, I will draw on my experience as an interior designer and educator to discuss the history of this exciting field. Read the rest of this entry »